SemperAptus.com - The Issue of Gadget Envy... (Editorial)

Featured Article

Don't Be Shy -
Show 'Em Your DNA!
Put your DNA on a shirt
or sweatshirt - for a fee.

The Issue of Gadget Envy...
by Dan Hanttula, Editor-in-Chief

" ... we won't chastise you for your Gadget Envy, we'll help feed it."

We've all experienced it. You see someone with a brand new electronic device. Maybe it's something that you have wanted for months, or you covet it instantly on first sight. It could be a new cell phone, PDA or game console. Whatever it is, you want it worse than anything in the world. Money, sex, and power all take a back seat to this one device that could quickly establish your digital dominance. You'll do anything you can to obtain this device before anyone else.

You are experiencing "Gadget Envy," a common occurrence among most electronic-loving men and women who can usually contain their competitive nature and natural need for the newest and coolest. Don't despair, you aren't alone. Conrad, an old boss of mine, fired me because he was jealous of the toys I would get as a magazine editor. Radio Shack takes a slightly different spin, called the syndrome "digital distress" and published a press release about it.

According to them, more than 1/3 of the population suffers from this affliction. In my experience, SemperAptus.com readers have an even higher percentage of contamination. And, as far as I can see, there is no cure. But fear not! Our Web site is back, with an all new issue of exciting news, reviews and a whole new design. And, best of all, we won't chastise you for your Gadget Envy, we'll help feed it.

Welcome to a world where there are many others like you...

Hail To the Chief
All Editorial Articles