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 Why "Semper Aptus?"
The first question I get from everyone is "What the hell does that mean?" Semper Aptus is Latin for "always connected". And, as I've been informed by language experts, it's a loose translation at best, that would have only used in poetry or by poorly spoken schoolchildren. As such, that is the perfect foundation for our project. SemperAptus.com is designed to be the first online resource for people that crave information. If you check your E-mail more often than you call your family, surf the web more often than you play with your pets and carry a PDA around like it's your only connection to the rest of the world, you've come to the right place. We're going to give you the inside scoop on the newest, the coolest and the most useful electronic tethers for keeping yourself always connected. The follow-up question I receive is "Who's your target market?" Frankly, we don't discriminate. Businessperson, student or techo-junkie; you're all welcome. We don't have a target age group or any other demographic data. Chances are, you have a higher than average income and a higher than average education. Good for you. We'll try to cater to your superior intellect while still providing entertaining and informative reviews of products that you can spend your extra income on.
More importantly, we'll try and lighten up
on the editorial blabbering most magazines and online resources can't
resist. We've carefully selected a number of noted authors who review
products, not just reprint marketing information. So, if you've read
this far, you're spending too much time on a fluff piece and need to
move on to something more meaty. We welcome your comments and hope you
enjoy our first "issue" launch.
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